Building An Endless Ecosystem
TL;DR — Founder Notes
- I’m experimenting with Endless, a 3-product ecosystem (Posts, Blog, Startups) that feeds itself.
- Each tool solves my own problems — I’m user #1 — and they quietly market one another.
- The idea is to outlast my own inconsistency: make products that keep working even when I’m not.
- The ecosystem may be small and simple, but it’s designed to run endlessly.
Everyone says to focus on one thing. I’ve never been good at that.
| Quote | Who Said It |
|---|---|
| "A focused fool can accomplish more than a distracted genius." | Alex Hormozi |
| "You think focusing is saying yes. No. Focusing is about saying no." | Steve Jobs |
| "The successful warrior is the average man, with laser-like focus." | Bruce Lee |
| "To ignite your life you must focus on one thing long enough for it to catch fire." | Gary Keller |
| "Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort." | Paul J. Meyer |
| "Concentrate all your thought upon the work in hand. The sun’s rays do not burn until brought to a focus." | Alexander Graham Bell |
These are all people far more accomplished than me who agree.
So disregarding all that, here’s what I did anyway — and how it’s going.
The Idea
As of now, there are three products in the Endless ecosystem: Posts, Blog, and Startups.
Individually, they’re not groundbreaking. Together, they form an experiment: can I acquire a customer once and cross-sell multiple tools to the same user? That user — my ICP — is the indie hacker, solo founder, startup builder. Basically, the hardest audience in the world to sell to (aka the worst market on earth). But I’m long solopreneurship.
Social platforms are decaying — engagement is dropping even for accounts with large followings. AI is flooding the internet with more content than ever. Distribution is everything now. So the Endless ecosystem is my attempt to build distribution loops that sustain themselves.
Why Endless
The name comes from this idea that there’s no such thing as a “final post.” No last tweet. No last blog. Content is a continuum — something you keep doing forever.
In a more practical sense, I happened to own endlessposts.com which was the first product ... then endlessblog.com was available ... then i came up with a reason "why"...
Endless is built around that truth. The plan is simple: acquire users through any of three product entry points, then keep them in the universe. They don’t have to use all three tools, but bundling and shared utility make that more likely. That’s the bet.
I’m building this under extreme time constraints. I have about fifteen minutes each morning before my day job starts. Everything is “vibe-coded” — functional, fast, and good enough to test. That constraint actually helps. It forces me to focus on marketing and real usage instead of rewriting code that no one’s seen yet.
1. Endless Posts
- 15 user
- 176 uniques
The first tool I needed was Endless Posts. I’d built a following from doing Super Send giveaways on LinkedIn and X — lead lists that pulled in real engagement and top-of-funnel awareness. I don’t love that crowd, but it worked.
The only thing that still works on social today is simple: like, comment, retweet, then share a link. Everything else — Reddit, TikTok, YouTube — is slow.
Endless Posts lets me systematize that. I can write five posts in one sitting and have them automatically drip out across three platforms. It gives me a buffer between inspiration and publishing, so I can appear consistent even when I’m not.
For me personally: 400 page views, 176 visitors, 1 signup. Not exactly a breakout launch, but the product works, and I’m user number one. It’s already made my own content habits better.
2. Endless Blog
- 8 users
- 91 uniques
Once I started posting again, the next need was obvious: a blog.
Not just for SEO, but for LLM indexing. The next time OpenAI or Anthropic trains on public data, I want my articles in the dataset. That way, when someone asks ChatGPT for tools that do X, maybe one of mine shows up.
So I built Endless Blog — an AI-assisted writer that does real research using Perplexity, cites sources, and produces thoughtful, useful posts. I think people are too dismissive of “AI slop.” All of this text — even what you’re reading now — runs through AI systems at some stage. The question isn’t whether it’s AI-generated; it’s whether it’s good.
Writing in your own voice with AI is hard, but the results are getting close. Each post also generates a unique image, which helps stop the scroll.
3. Endless Startups
- 3 users
- 22 uniques
The third piece is Endless Startups, which came from revisiting what worked best at Super Send — lead list giveaways.
Every day, an agent scrapes and enriches data on newly launched startups. It becomes a continuous stream of startup leads, updated daily. I can use it two ways:
- Sell it directly as a live lead database.
- Use it as content — posting about new startups, tagging founders, and pulling attention into the Endless orbit.
It’s a growth engine that feeds itself.
I don’t like being associated with lead gen culture, but I also don’t see a better way to get traction right now. I’m not spending on ads. I’d rather rely on automation, consistency, and compounding content loops.
The Meta-Play
All three tools — Posts, Blog, Startups — are self-marketing. They exist independently, but they promote each other.
I can go heads down at my day job, forget about them for a few weeks, and they’ll still be out there posting, writing, publishing, and bringing in new traffic. That’s the point.
Most of my past projects didn’t fail because the ideas were bad. They failed because I lost interest before they had enough time to work. If I can use technology to outlast my own inconsistency — to let products market themselves long enough to catch on — I’ll take that.
The other big lesson: my own preferences are not average preferences. That’s not a brag. It’s actually a problem. What I like building or using isn’t always what the market wants. But for now, I’m the first user — the test case. If these tools are genuinely valuable to me, I’ll refine them until they’re awesome.
The goal is simple: add value. Even if it’s just for me right now, that’s fine. If I can keep iterating until that value scales, even better.
Endless is my attempt at an ecosystem play — building small, useful products that feed each other, market themselves, and create a loop of compounding visibility.
They’re not flashy. They’re not the next unicorn.
But they work, they run themselves, and they never stop.
That’s the whole point.